Shift Visual Identity

For my take on our graphic design visual identity, I chose to play around with the shifting knobs on an amplifying/tuning machine to emphasize the different characteristics and strengths we as designers have. The colour theme is quite electric and fun, stressing on the fact that our class is represented by our vibing energy and fully charged minds of creativity. The hands add individuality of one controlling their own shifting direction in what they feel they exceed in best. The font chosen is a simplistic and clean typeface to create a welcoming and fun yet edgy and sleek atmosphere. The logo can be used in the negative form as well as a variety of colours from the pallet. My overall goal was to enhance the creative diversity and individuality within our graphic design graduating class.