Innovation for Creation Blog

Creative Brief

I hereby present to the public the latest release of a true and honest brief outlining my designer identity. Within this document one can find a general scope of skills, qualities and mission statements about my creative profession. As I hope to pursue a successful and enjoyable career in illustration, I’ve ideally visioned a lovely firm located on the Venice Beach district of Los Angeles, California. I ran off to this lively spot a few times to clear my head and experienced life changing moments. It seems to still be a place I can identify as flourishing and encouraging for my continuously morphing character. A medium sized firm, yes. More than one floor yet less than 10 stories tall of a building. You basically know everyone you work with but there are different teams such as marketing, writing, editing, art, photography. If you imagine the advertising firm Don Draper tried starting with his partner after he branched off from his largely developed position at Sterling Cooper in the series Mad Men, that’s where i’d work. I loved when the marketing team thought of a concept and said “call in art to start working on this“ or “bring in art to hear their take“. I want to be in that art team using visual concepts to best communicate a thought evoking and meaningful story to the audience through illustration, photography, video and type. I want to represent the front covers of significant magazine issues, novels and much more in presenting an entrance visual for a story. I feel that my odd and sometimes low brow style adds a sort of mood or emotional content to my work, which I hope to further develop diversely.

Farzanah Allinoor