Visual Identity | Initial Steps
Surveys, brainstorming exercises, research and inner exploration; All these lovely tasks lead up to the creation process of our visual identities. I wanted to stay true to the new direction i’ve decided on. Designing a brand identity incorporating both professional structure and free flowing vibrancy has its challenges, however I feel quite happy with my end results. Keeping the monogram both sleek and futuristic yet fun and playful allows my range of design skills and personality to be spoken for visually. The colour palette and typefaces both equally harmonize a structured and vibrant tone, perfectly representing a professional but creatively unique brand. It is significant that I portray all angles of my creative skillset in order to fully belong to this identity. I feel confident that this creation can be morphed, upgraded and versioned into different styles to suit different vibes, as it is quite open and simplistic on its own.
I heavily feel I will continue with this direction, as our mood-board exercise opened me up to new styles and senses which contribute to keeping my works diverse, experimentative and continuously growing and developing.